IF YOU WERE A STOCK WHICH WOULD YOU BE? MOTIF INVESTING MATCHES PERSONALITIES WITH STOCKS TO INVEST HAPPILY EVER AFTER

IF YOU WERE A STOCK WHICH WOULD YOU BE?  MOTIF INVESTING MATCHES PERSONALITIES WITH STOCKS TO INVEST HAPPILY EVER AFTER

48% of American adults don't participate in the stock market because of high profile deception...

intimidating middle-men...

and complicated legalese and limitations.

A new player, Motif Investing, eliminates many perceived negatives and ...

...creates personalized portfolios to simplify the investment process.

Investing in the stock market is a frightening proposition for many Americans.  Despite stock market indices reaching record highs, investment in the stock market is at a record low in the U.S. according to Gallup which has tracked this statistic since 1998.  Only 52% of American adults say that they or their spouse own any stocks either individually or as part of a fund.  The percentage of Americans owning stocks has declined steadily since the financial crisis.

Low participation in the stock market is due in part by fear of risk, coupled with long-standing perceptions among potential and active investors that the market is for a small club of wealthy people and self-serving brokers that feed off of and take advantage of neophyte investors with exorbitant fees, difficult legalese, non-sensical regulations and questionable guidance.

What the huge market of 48% of American adults are searching for is a way to simplify the investment process with a familiar platform, understandable fee structure and connection with their individual business and lifestyle preferences.

Enter Motif Investing, one of the Top  Five Disruptive Business Concepts in 2014.  Look at it as a combination of online dating and stock market investing.  Motif users select up to 30 stocks to create a unique 'motif' or choose from among hundreds of pre-made motifs.  Many pre-made motifs center around themes that strike a personal chord with potential investors including "Battling Cancer," "Repeal Obamacare, "Eating Out" and "Pet Passion."  The commission structure is straight-forward and competitive.

The site includes an assessment that claims to help determine your  "investing DNA," matching your interests with motifs to personalize the investing process.

Founded in 2010 by Hardeep Walia, an ex-Microsoft executive and backed by Goldman Sachs and JP Morgan Chase, Motif Investing responds to a void in the market with a solid concept, experienced leadership, legitimate backing and elevated branding that, if plotted on a graph, would be trending on a steep uphill trajectory.