Marketing Pot: An Idea Stew for Buyers and Sellers -- The marketing process is one of the most vital and most frustrating elements of any successful business. Vital because marketing comprises the entire chain of events required to bring a product to market. And that's precisely what makes it frustrating -- the scope of marketing is so vast that it's difficult to pin down and apply effectively. Few marketing firms or their clients get it right, but when they do -- the results are spectacular. With this blog I hope to share insights into this ever-changing and ever-challenging field. As contributions increase, my goal for readers is to throw this 'marketing pot' against the wall -- and to use whatever sticks.
- Larry Hotz
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